Russian “nom”?

Today, I see that nom has found its way into the LiveJournal Writer’s Block forum. Nom was very close to being the American Dialect Society’s 2010 Word of the Year, and it is also apparently being borrowed by the substantial Russian population of the site. I don’t speak or read Russian, but it sure looks like they have borrowed “nom” and use it in the same way (Ням-ням appears in many of these posts).

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